we believe in you

Times are changing fast, but the world of cycling sometimes seem to remain surplace. We think this needs to change. We believe trust and quality should be the foundation of any brand. And for us the way to do this, is by being in direct contact with our customers: you.

direct to consumer

Knowing you is our most important asset. What you like. What you need. And what your style is. To know all that, we operate on a direct-to-consumer model. Being present on Instagram and having open and transparent customer service, allows us to be anchored in the cycling world and close to you.

affordable quality

Having a direct relation with our customers, allows us to keep the pricing of our products attractive. This gives us the freedom to remain quick and nimble and follow the voice of the customer. Furthermore, the time and money we save is directed towards delivering you with high quality products and an extraordinary consumer experience.


Our passion is cycling. But you come first. We are super excited that our products can play a role in letting you get the best out of your ride. To make sure that we can keep playing that role, we would love to hear from you.

Drop us a note via our Contact Page or contact us via our Instagram

/this is what we believe in

/this is what makes us COL/cycling